Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006

Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006

The objective of this study is to identify in the television advertisements of coalitions with best results in the polls in the 2006 presidential elections, in the first round, the elements that tell us who is the subject, in the view of political actors (party/ candidate), to whom the speeches are...

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Bibliographic Details
Main Authors: Daniela Paiva, Thiago Borges
Format: Article
Language:Portuguese
Published: Brazilian Association of Political Communication Scholars 2013-04-01
Series:Revista Compolítica
Subjects:
voting
citizenship
Online Access:http://dx.doi.org/10.21878/compolitica.2013.3.1.23
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spelling doaj-d5e5597b599d431f893f6fef941c18412020-11-25T01:10:15ZporBrazilian Association of Political Communication ScholarsRevista Compolítica2236-47812236-47812013-04-013195114http://dx.doi.org/10.21878/compolitica.2013.3.1.23Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006Daniela Paiva0Thiago Borges1UNIFEMM, UNI-BH and FASEHUNIFEMM and Pitágoras College of Belo HorizonteThe objective of this study is to identify in the television advertisements of coalitions with best results in the polls in the 2006 presidential elections, in the first round, the elements that tell us who is the subject, in the view of political actors (party/ candidate), to whom the speeches are addressed. It proposes a guided reflection on the theme in question: to what extent does the "construction" of the image of the voter approach the advertisements image of a citizen voter? The work researches advertisements of the coalitions A Força do Povo (PT/PRB/PCdoB), Por um Brasil Decente (PSDB/PFL) and Frente de Esquerda (PSOL/PSTU/PCB).http://dx.doi.org/10.21878/compolitica.2013.3.1.23votingcitizenship
collection DOAJ
language Portuguese
format Article
sources DOAJ
author Daniela Paiva
Thiago Borges
spellingShingle Daniela Paiva
Thiago Borges
Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006
Revista Compolítica
voting
citizenship
author_facet Daniela Paiva
Thiago Borges
author_sort Daniela Paiva
title Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006
title_short Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006
title_full Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006
title_fullStr Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006
title_full_unstemmed Eleitor, que cidadão é esse? A representação do sujeito-povo nas propagandas televisivas presidenciais de 2006
title_sort eleitor, que cidadão é esse? a representação do sujeito-povo nas propagandas televisivas presidenciais de 2006
publisher Brazilian Association of Political Communication Scholars
series Revista Compolítica
issn 2236-4781
2236-4781
publishDate 2013-04-01
description The objective of this study is to identify in the television advertisements of coalitions with best results in the polls in the 2006 presidential elections, in the first round, the elements that tell us who is the subject, in the view of political actors (party/ candidate), to whom the speeches are addressed. It proposes a guided reflection on the theme in question: to what extent does the "construction" of the image of the voter approach the advertisements image of a citizen voter? The work researches advertisements of the coalitions A Força do Povo (PT/PRB/PCdoB), Por um Brasil Decente (PSDB/PFL) and Frente de Esquerda (PSOL/PSTU/PCB).
topic voting
citizenship
url http://dx.doi.org/10.21878/compolitica.2013.3.1.23
work_keys_str_mv AT danielapaiva eleitorquecidadaoeessearepresentacaodosujeitopovonaspropagandastelevisivaspresidenciaisde2006
AT thiagoborges eleitorquecidadaoeessearepresentacaodosujeitopovonaspropagandastelevisivaspresidenciaisde2006
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