The use of mobile applications in the marketing communication process by airlines
The airline industry constitutes a challenge for marketing specialists due to high dynamics of provision of information. Airlines strive to communicate more and more effectively with the passenger. The specific character of the branch also constitutes a challenge for mobile application developers, w...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2018-09-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/the-use-of-mobile-applications-in-the-marketing-communication-process-by-airlines/ |