Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study

Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study

This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This re...

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Bibliographic Details
Main Authors: Alyce Cardoso Campos, Daniel Carvalho de Rezende, José Willer do Prado, Thaísa Barcellos Pinheiro do Nascimento, Humberto Rodrigues Marques, André Grutzmann
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2020-09-01
Series:Emerging Markets Journal
Subjects:
bottom of the pyramid, low income, consumption, market, future research
Online Access:http://emaj.pitt.edu/ojs/index.php/emaj/article/view/192

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