Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study

This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This re...

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Main Authors:	Alyce Cardoso Campos, Daniel Carvalho de Rezende, José Willer do Prado, Thaísa Barcellos Pinheiro do Nascimento, Humberto Rodrigues Marques, André Grutzmann
Format:	Article
Language:	English
Published:	University Library System, University of Pittsburgh 2020-09-01
Series:	Emerging Markets Journal
Subjects:	bottom of the pyramid, low income, consumption, market, future research
Online Access:	http://emaj.pitt.edu/ojs/index.php/emaj/article/view/192

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spelling	doaj-d5928c57ea334340813f1a4c7172f14e2020-11-25T02:02:16ZengUniversity Library System, University of PittsburghEmerging Markets Journal2158-87082020-09-01101404910.5195/emaj.2020.192131Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future StudyAlyce Cardoso Campos0Daniel Carvalho de Rezende1José Willer do Prado2Thaísa Barcellos Pinheiro do Nascimento3Humberto Rodrigues Marques4André Grutzmann5Universidade Federal de LavrasUniversidade Federal de LavrasUniversidade Federal de LavrasUniversidade Federal de LavrasUniversidade Federal de LavrasUniversidade Federal de LavrasThis article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This research is justified due to: (a) absence of a broad systematization of the theme; (b) contribution and encouragement of new researchers to take part in studies on the subject; and (c) indication of a broad international literature that can encourage studies on consumption at the base of the pyramid.http://emaj.pitt.edu/ojs/index.php/emaj/article/view/192bottom of the pyramid, low income, consumption, market, future research
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Alyce Cardoso Campos Daniel Carvalho de Rezende José Willer do Prado Thaísa Barcellos Pinheiro do Nascimento Humberto Rodrigues Marques André Grutzmann
spellingShingle	Alyce Cardoso Campos Daniel Carvalho de Rezende José Willer do Prado Thaísa Barcellos Pinheiro do Nascimento Humberto Rodrigues Marques André Grutzmann Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study Emerging Markets Journal bottom of the pyramid, low income, consumption, market, future research
author_facet	Alyce Cardoso Campos Daniel Carvalho de Rezende José Willer do Prado Thaísa Barcellos Pinheiro do Nascimento Humberto Rodrigues Marques André Grutzmann
author_sort	Alyce Cardoso Campos
title	Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study
title_short	Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study
title_full	Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study
title_fullStr	Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study
title_full_unstemmed	Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study
title_sort	consumption at the bottom of the pyramid: current state of research and suggestions for future study
publisher	University Library System, University of Pittsburgh
series	Emerging Markets Journal
issn	2158-8708
publishDate	2020-09-01
description	This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This research is justified due to: (a) absence of a broad systematization of the theme; (b) contribution and encouragement of new researchers to take part in studies on the subject; and (c) indication of a broad international literature that can encourage studies on consumption at the base of the pyramid.
topic	bottom of the pyramid, low income, consumption, market, future research
url	http://emaj.pitt.edu/ojs/index.php/emaj/article/view/192
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Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study

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