Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study

• Main Authors: Alyce Cardoso Campos, Daniel Carvalho de Rezende, José Willer do Prado, Thaísa Barcellos Pinheiro do Nascimento, Humberto Rodrigues Marques, André Grutzmann
• Format: Article
• Language: English
• Published: University Library System, University of Pittsburgh 2020-09-01
• Series: Emerging Markets Journal
• Subjects: bottom of the pyramid, low income, consumption, market, future research
• Online Access: http://emaj.pitt.edu/ojs/index.php/emaj/article/view/192
• ISSN: 2158-8708

This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This research is justified due to: (a) absence of a broad systematization of the theme; (b) contribution and encouragement of new researchers to take part in studies on the subject; and (c) indication of a broad international literature that can encourage studies on consumption at the base of the pyramid.