Status of Marketing Information System in Medium and Large Size Food Industries
In this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. We abandoned all organization diagnosis models and conducted Mcleod and Rogers Model as one of the most popular models in similar researches. Since marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_28565_7354d3f3697a69ee326a210baec2556e.pdf |