CONTENT ANALYSIS OF ON-LINE BOOKING PLATFORM REVIEWS OVER A RESTAURANT: A CASE OF PIZZA LOCALE IN IZMIR
The development of reservation websites such as tripadvisor.com has significantly affected the ways in which companies interact with their business and target groups. Companies from various sectors use such media to communicate with customers, who share their complaints, satisfactions and are asked...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Izmir Katip Celebi University
2017-12-01
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| Series: | International Journal of Contemporary Tourism Research |
| Subjects: | |
| Online Access: | http://dergipark.org.tr/ijctr/issue/31620/341940?publisher=ikc |