Measuring Performance in the Luxury Industry: Is there a Difference in Performance Between the top and Bottom Players in the Industry?
This paper presents a methodology that consists of a Z-score function applied on a set of indicators for the luxury industry and then standardized to obtain a ranking of the companies on a scale between 10 and 100. To measure the performance for the top 5 LVMH, Estee Lauder, Richemont, Kering, Essil...
Main Author: | Radu-Alexandru Şerban |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2021-04-01
|
Series: | Studies in Business and Economics |
Subjects: | |
Online Access: | https://doi.org/10.2478/sbe-2021-0014 |
Similar Items
-
INSIGHTS INTO WOMEN’S LUXURY CONSUMPTION – A TEENAGERS VERSUS YOUNG ADULTS COMPARISON
by: Raluca CIORNEA
Published: (2021-05-01) -
WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005
by: Raluca CIORNEA, et al.
Published: (2012-01-01) -
Chinese Gen Z's Knowledge of, Attitude toward, and Behavioral Intentions towards Personal Luxury Fashion Goods available via Drop Marketing Strategies
by: Huang, Ouya
Published: (2021) -
Market-Driven Management in Fashion and Luxury Industries
by: Fabrizio Mosca
Published: (2008-06-01) -
The Paradox of Luxury : A perspective on luxury value and consumer behavior
by: Lundén, Philip, et al.
Published: (2015)