Strategic orientation of European management in the conditions of globalisation

This paper emphasises the strategic orientation of European management according to modern global trends. Specific competitive advantages of European companies in an environment of globalisation are analysed from the point of view of strategic management. The research focuses on the relation between...

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Bibliographic Details
Main Authors: Milićević Vesna, Backović Nemanja, Sofronijević Adam
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2015-01-01
Series:Strategic Management
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2015/1821-34481502049M.pdf