Strategic orientation of European management in the conditions of globalisation
This paper emphasises the strategic orientation of European management according to modern global trends. Specific competitive advantages of European companies in an environment of globalisation are analysed from the point of view of strategic management. The research focuses on the relation between...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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Series: | Strategic Management |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2015/1821-34481502049M.pdf |