Sustainable corporate entrepreneurship initiatives: a risk and reward analysis

Sustainable corporate entrepreneurship initiatives: a risk and reward analysis

Earlier studies recognize the importance of corporate entrepreneurship towards achieving a sustainable competitive advantage. This study proposes that the likelihood of individual participation in corporate entrepreneurship initiatives is contingent upon individual perceptions of rewards and risks....

Full description

Bibliographic Details
Main Authors: Boris Urban, Kristo Nikolov
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2014-01-01
Series:Technological and Economic Development of Economy
Subjects:
corporate entrepreneurship
participation
decision-making
conjoint analysis
Online Access:https://journals.vgtu.lt/index.php/TEDE/article/view/4336

Similar Items

Similar Items