Simple First: A Skeleton for an Evaluative Learning Model

Simple first is our name for a set of hypotheses that we have found useful in our research on evaluative learning. The hypotheses are: (1) It is easier to encode and retrieve information that two concepts are linked than information about how they are linked; (2) It is e...

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Main Authors: Yoav Bar-Anan, Tal Moran
Format: Article
Language:English
Published: PsychOpen 2018-09-01
Series:Social Psychological Bulletin
Online Access:https://spb.psychopen.eu/article/28761/download/pdf/
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spelling doaj-d52937a83dcd416b81fe84a226001e922020-11-25T02:50:41ZengPsychOpenSocial Psychological Bulletin1896-18002569-653X2018-09-0113312310.5964/spb.v13i3.2876128761Simple First: A Skeleton for an Evaluative Learning ModelYoav Bar-Anan0Tal Moran1Ben-Gurion University of the NegevBen-Gurion University of the Negev Simple first is our name for a set of hypotheses that we have found useful in our research on evaluative learning. The hypotheses are: (1) It is easier to encode and retrieve information that two concepts are linked than information about how they are linked; (2) It is easier to store and retrieve information than to make an inference based on that information; (3) When people encounter an object and memory activates valence that is mentally linked to that object, they consider the activation valid evidence that the activated valence characterizes the object. We demonstrate how these hypotheses generate useful assumptions about Evaluative Conditioning, and open paths for further research on evaluative learning and evaluation. https://spb.psychopen.eu/article/28761/download/pdf/
collection DOAJ
language English
format Article
sources DOAJ
author Yoav Bar-Anan
Tal Moran
spellingShingle Yoav Bar-Anan
Tal Moran
Simple First: A Skeleton for an Evaluative Learning Model
Social Psychological Bulletin
author_facet Yoav Bar-Anan
Tal Moran
author_sort Yoav Bar-Anan
title Simple First: A Skeleton for an Evaluative Learning Model
title_short Simple First: A Skeleton for an Evaluative Learning Model
title_full Simple First: A Skeleton for an Evaluative Learning Model
title_fullStr Simple First: A Skeleton for an Evaluative Learning Model
title_full_unstemmed Simple First: A Skeleton for an Evaluative Learning Model
title_sort simple first: a skeleton for an evaluative learning model
publisher PsychOpen
series Social Psychological Bulletin
issn 1896-1800
2569-653X
publishDate 2018-09-01
description Simple first is our name for a set of hypotheses that we have found useful in our research on evaluative learning. The hypotheses are: (1) It is easier to encode and retrieve information that two concepts are linked than information about how they are linked; (2) It is easier to store and retrieve information than to make an inference based on that information; (3) When people encounter an object and memory activates valence that is mentally linked to that object, they consider the activation valid evidence that the activated valence characterizes the object. We demonstrate how these hypotheses generate useful assumptions about Evaluative Conditioning, and open paths for further research on evaluative learning and evaluation.
url https://spb.psychopen.eu/article/28761/download/pdf/
work_keys_str_mv AT yoavbaranan simplefirstaskeletonforanevaluativelearningmodel
AT talmoran simplefirstaskeletonforanevaluativelearningmodel
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