Simple First: A Skeleton for an Evaluative Learning Model
Simple first is our name for a set of hypotheses that we have found useful in our research on evaluative learning. The hypotheses are: (1) It is easier to encode and retrieve information that two concepts are linked than information about how they are linked; (2) It is e...
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2018-09-01
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Series: | Social Psychological Bulletin |
Online Access: | https://spb.psychopen.eu/article/28761/download/pdf/ |
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doaj-d52937a83dcd416b81fe84a226001e922020-11-25T02:50:41ZengPsychOpenSocial Psychological Bulletin1896-18002569-653X2018-09-0113312310.5964/spb.v13i3.2876128761Simple First: A Skeleton for an Evaluative Learning ModelYoav Bar-Anan0Tal Moran1Ben-Gurion University of the NegevBen-Gurion University of the Negev Simple first is our name for a set of hypotheses that we have found useful in our research on evaluative learning. The hypotheses are: (1) It is easier to encode and retrieve information that two concepts are linked than information about how they are linked; (2) It is easier to store and retrieve information than to make an inference based on that information; (3) When people encounter an object and memory activates valence that is mentally linked to that object, they consider the activation valid evidence that the activated valence characterizes the object. We demonstrate how these hypotheses generate useful assumptions about Evaluative Conditioning, and open paths for further research on evaluative learning and evaluation. https://spb.psychopen.eu/article/28761/download/pdf/ |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Yoav Bar-Anan Tal Moran |
spellingShingle |
Yoav Bar-Anan Tal Moran Simple First: A Skeleton for an Evaluative Learning Model Social Psychological Bulletin |
author_facet |
Yoav Bar-Anan Tal Moran |
author_sort |
Yoav Bar-Anan |
title |
Simple First: A Skeleton for an Evaluative Learning Model |
title_short |
Simple First: A Skeleton for an Evaluative Learning Model |
title_full |
Simple First: A Skeleton for an Evaluative Learning Model |
title_fullStr |
Simple First: A Skeleton for an Evaluative Learning Model |
title_full_unstemmed |
Simple First: A Skeleton for an Evaluative Learning Model |
title_sort |
simple first: a skeleton for an evaluative learning model |
publisher |
PsychOpen |
series |
Social Psychological Bulletin |
issn |
1896-1800 2569-653X |
publishDate |
2018-09-01 |
description |
Simple first is our name for a set of hypotheses that we have found useful in our research on evaluative learning. The hypotheses are: (1) It is easier to encode and retrieve information that two concepts are linked than information about how they are linked; (2) It is easier to store and retrieve information than to make an inference based on that information; (3) When people encounter an object and memory activates valence that is mentally linked to that object, they consider the activation valid evidence that the activated valence characterizes the object. We demonstrate how these hypotheses generate useful assumptions about Evaluative Conditioning, and open paths for further research on evaluative learning and evaluation.
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url |
https://spb.psychopen.eu/article/28761/download/pdf/ |
work_keys_str_mv |
AT yoavbaranan simplefirstaskeletonforanevaluativelearningmodel AT talmoran simplefirstaskeletonforanevaluativelearningmodel |
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