Relevance of the Aboriginal Rethink Sugary Drink media campaign to Aboriginal and non‐Aboriginal audiences in regional Victoria

Relevance of the Aboriginal Rethink Sugary Drink media campaign to Aboriginal and non‐Aboriginal audiences in regional Victoria

Abstract Objective: To test the hypothesis that a culturally tailored sugar‐sweetened beverage (SSB) campaign designed specifically for the Victorian Aboriginal community will not only be valuable for Aboriginal Victorians but will also have cross‐over benefits for non‐Aboriginal Victorians. Methods...

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Bibliographic Details
Main Authors: Jennifer Browne, Catherine MacDonald, Mikaela Egan, Kylie Carville, Robyn Delbridge, Kathryn Backholer
Format: Article
Language:English
Published: Wiley 2021-06-01
Series:Australian and New Zealand Journal of Public Health
Subjects:
Aboriginal health
Indigenous health
nutrition
sugar‐sweetened beverages
social marketing
Online Access:https://doi.org/10.1111/1753-6405.13086

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