| Summary: | <p>The development of digital technology very rapidly at this time has made all kinds of media fused into the entire life of the community. So that makes humans becoming addicted always to utilize the technological sophistication. Not only in the context of technological progress physically but the impact of technical complexity that has affected the community, either way, we communicate, interact, transact and how society. This study aims to determine how the effect of technological sophistication to change people's behavior in using the media. The theory used in this study are a digital theory, behavior change theory, media theory and the theory of convergence. This research is a qualitative descriptive study that seeks to explain and describe the real situation in society at this time by combining secondary data types. Data were analyzed to formulate a prediction for the future based on data from prior periods to obtain a picture of reality past, present, and future on the changes that occur. The results showed that the new media has an impact on the behavioral change in the use of media that has implications for social change, culture, economy, and politics.<br></p>
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