Implementation and Adoption Delays in Market Share Models Under Feedback Advertising Policies
This paper proposes definitions of implementation and adoption delays, arising from firm and client behaviors, in the context of market share dynamics. Information delay refers to the existence of lags in the information used for the advertising policy, while adoption delay refers to the existence o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2021-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9416657/ |