Rethinking physical activity communication: using focus groups to understand women’s goals, values, and beliefs to improve public health

Rethinking physical activity communication: using focus groups to understand women’s goals, values, and beliefs to improve public health

Abstract Background Communication about physical activity (PA) frames PA and influences what it means to people, including the role it plays in their lives. To the extent that PA messages can be designed to reflect outcomes that are relevant to what people most value experiencing and achieving in th...

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Bibliographic Details
Main Authors: Michelle Segar, Jennifer M. Taber, Heather Patrick, Chan L. Thai, April Oh
Format: Article
Language:English
Published: BMC 2017-05-01
Series:BMC Public Health
Subjects:
Physical activity
Exercise
Self-determination theory
Goals
Values
Priorities
Online Access:http://link.springer.com/article/10.1186/s12889-017-4361-1

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http://link.springer.com/article/10.1186/s12889-017-4361-1

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