A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence

A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence

BackgroundThe Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, “Keep It Strong ATL”, in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds....

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Bibliographic Details
Main Authors: Lambert, Danielle N, Bishop, Lauren E, Guetig, Stephanie, Frew, Paula M
Format: Article
Language:English
Published: JMIR Publications 2014-11-01
Series:JMIR Research Protocols
Online Access:http://www.researchprotocols.org/2014/4/e64/

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