ZARA-INDITEX AND THE GROWTH OF FAST FASHION

ZARA-INDITEX AND THE GROWTH OF FAST FASHION

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This paper presents the “fastfashion” model, its historical development, and its prospects. Fast fashion departs from traditional norms of designer-led fashion seasons, using instead designers who adapt their creations to customer demands on an ongoing basis. From its origins in Galicia, Spain, in t...

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Main Authors: Stephanie Crofton, Luis Dopico
Format: Article
Language:English
Published: Economic & Business History Society 2007-06-01
Series:Essays in Economic and Business History
Online Access:https://www.ebhsoc.org/journal/index.php/ebhs/article/view/181
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spelling doaj-d3cdec261ef44cd8b71e4a5cc88e3ff72020-11-25T03:18:17ZengEconomic & Business History SocietyEssays in Economic and Business History0896-226X2007-06-012514154181ZARA-INDITEX AND THE GROWTH OF FAST FASHIONStephanie CroftonLuis DopicoThis paper presents the “fastfashion” model, its historical development, and its prospects. Fast fashion departs from traditional norms of designer-led fashion seasons, using instead designers who adapt their creations to customer demands on an ongoing basis. From its origins in Galicia, Spain, in the 1960s fast fashion changed the fashion industry. With annual sales of $8 billion in 2005, Inditex, the leading practitioner of fast fashion, is now the second-largest fashion company in the world and operates over 2,700 stores in over sixty countries. As Inditex grows, many other fashion companies are copying its unique business model.https://www.ebhsoc.org/journal/index.php/ebhs/article/view/181
collection DOAJ
language English
format Article
sources DOAJ
author Stephanie Crofton
Luis Dopico
spellingShingle Stephanie Crofton
Luis Dopico
ZARA-INDITEX AND THE GROWTH OF FAST FASHION
Essays in Economic and Business History
author_facet Stephanie Crofton
Luis Dopico
author_sort Stephanie Crofton
title ZARA-INDITEX AND THE GROWTH OF FAST FASHION
title_short ZARA-INDITEX AND THE GROWTH OF FAST FASHION
title_full ZARA-INDITEX AND THE GROWTH OF FAST FASHION
title_fullStr ZARA-INDITEX AND THE GROWTH OF FAST FASHION
title_full_unstemmed ZARA-INDITEX AND THE GROWTH OF FAST FASHION
title_sort zara-inditex and the growth of fast fashion
publisher Economic & Business History Society
series Essays in Economic and Business History
issn 0896-226X
publishDate 2007-06-01
description This paper presents the “fastfashion” model, its historical development, and its prospects. Fast fashion departs from traditional norms of designer-led fashion seasons, using instead designers who adapt their creations to customer demands on an ongoing basis. From its origins in Galicia, Spain, in the 1960s fast fashion changed the fashion industry. With annual sales of $8 billion in 2005, Inditex, the leading practitioner of fast fashion, is now the second-largest fashion company in the world and operates over 2,700 stores in over sixty countries. As Inditex grows, many other fashion companies are copying its unique business model.
url https://www.ebhsoc.org/journal/index.php/ebhs/article/view/181
work_keys_str_mv AT stephaniecrofton zarainditexandthegrowthoffastfashion
AT luisdopico zarainditexandthegrowthoffastfashion
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