The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline Industry

This study examines how corporate reputation is perceived by investors through the financial performance and equilibrium of several airline companies. We used a sample of 22 companies. Nineteen are listed in the World Airline Awards 2018 ranking based on client satisfaction, and three companies are...

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Main Authors: Andreas-Daniel Cocis, Larissa Batrancea, Horia Tulai
Format: Article
Language:English
Published: MDPI AG 2021-09-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/9/17/2150
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spelling doaj-d3c7382515e14b7cba39046c71f7847d2021-09-09T13:52:35ZengMDPI AGMathematics2227-73902021-09-0192150215010.3390/math9172150The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline IndustryAndreas-Daniel Cocis0Larissa Batrancea1Horia Tulai2Faculty of Economics and Business Administration, Babes-Bolyai University, 58-60 Teodor Mihali Street, 400591 Cluj-Napoca, RomaniaFaculty of Business, Babes-Bolyai University, 7 Horea Street, 400174 Cluj-Napoca, RomaniaFaculty of Economics and Business Administration, Babes-Bolyai University, 58-60 Teodor Mihali Street, 400591 Cluj-Napoca, RomaniaThis study examines how corporate reputation is perceived by investors through the financial performance and equilibrium of several airline companies. We used a sample of 22 companies. Nineteen are listed in the World Airline Awards 2018 ranking based on client satisfaction, and three companies are included in the Fortune ranking and enjoying the best corporate reputations in the airline industry. The analyzed period was 2016–2018. The purpose of this study was to rank airline companies based on financial indicators by means of the TOPSIS method to see whether the companies included in the Fortune ranking would keep a similar hierarchy. Results indicated that companies maintained a similar order in the TOPSIS ranking after considering financial performance and equilibrium indicators. The overall conclusion was that companies with a good financial performance and equilibrium enjoyed a good corporate reputation from investors’ point of view.https://www.mdpi.com/2227-7390/9/17/2150financial performancefinancial equilibriumcorporate reputationTOPSIS methodairline companies
collection DOAJ
language English
format Article
sources DOAJ
author Andreas-Daniel Cocis
Larissa Batrancea
Horia Tulai
spellingShingle Andreas-Daniel Cocis
Larissa Batrancea
Horia Tulai
The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline Industry
Mathematics
financial performance
financial equilibrium
corporate reputation
TOPSIS method
airline companies
author_facet Andreas-Daniel Cocis
Larissa Batrancea
Horia Tulai
author_sort Andreas-Daniel Cocis
title The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline Industry
title_short The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline Industry
title_full The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline Industry
title_fullStr The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline Industry
title_full_unstemmed The Link between Corporate Reputation and Financial Performance and Equilibrium within the Airline Industry
title_sort link between corporate reputation and financial performance and equilibrium within the airline industry
publisher MDPI AG
series Mathematics
issn 2227-7390
publishDate 2021-09-01
description This study examines how corporate reputation is perceived by investors through the financial performance and equilibrium of several airline companies. We used a sample of 22 companies. Nineteen are listed in the World Airline Awards 2018 ranking based on client satisfaction, and three companies are included in the Fortune ranking and enjoying the best corporate reputations in the airline industry. The analyzed period was 2016–2018. The purpose of this study was to rank airline companies based on financial indicators by means of the TOPSIS method to see whether the companies included in the Fortune ranking would keep a similar hierarchy. Results indicated that companies maintained a similar order in the TOPSIS ranking after considering financial performance and equilibrium indicators. The overall conclusion was that companies with a good financial performance and equilibrium enjoyed a good corporate reputation from investors’ point of view.
topic financial performance
financial equilibrium
corporate reputation
TOPSIS method
airline companies
url https://www.mdpi.com/2227-7390/9/17/2150
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