Brand placement o co-branding? Celebrities e attività di promozione nei film Zoolander 1 e 2
Brands’ promotional strategies are shifting towards liminal areas because their main strategic object seems to be, nowadays, hiding their original purpose and making difficult, for the audience, to avoid a content that is not so easy to classify as publicity. Among all the possibilities of this pecu...
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| Format: | Article |
| Language: | English |
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University of Bologna
2017-12-01
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| Series: | ZoneModa Journal |
| Online Access: | https://zmj.unibo.it/article/view/7519 |