The music video in an environment of media convergence: regimes of meaning and interaction
The article discusses the changes in the relations between communication<br />and forms of consumption of the video formats guided by new interactive<br />content and enabled by the digital technologies of contemporary medias. In light of sociosemiotics by Eric Landowski, regimes of mean...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing
2014-01-01
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| Series: | Comunicação, Mídia e Consumo |
| Subjects: | |
| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/325 |
| Summary: | The article discusses the changes in the relations between communication<br />and forms of consumption of the video formats guided by new interactive<br />content and enabled by the digital technologies of contemporary medias. In light of sociosemiotics by Eric Landowski, regimes of meaning and interaction in the fruition process present in the music video The Time/Dirty Bit, of Black Eyed Peas, and the respective application for mobile devices BEP 360 are discussed. |
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| ISSN: | 1983-7070 |