Advertising in Digital Games: A Review from the Perspective of Children and Parents
The problem of this study, which is based on understanding the interactions of children with the brands in digital games, is to understand children’s recognition of the brands in digital games with the variables of the type of advertisement, in-game factors and screen time. In this qualitative study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Erciyes University
2020-07-01
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| Series: | Erciyes iletişim Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/56043/706046 |