| Summary: | Objective
Numerous Chinese-language movies have gained
considerable popularity among international movie
markets and audiences. For example, there are 700 foreign
movies imported into Taiwan. Among these movies, there
are 80 percent import from the Western world. In the past,
there are many studies confirm that the smoking scenes
or behaviors could affect teenagers’ smoking behavior
(Charlesworth et al., 2005).
Methods
Content Analysis.
Results
Tobacco Messages Exposure (1) In 100 movies that were
analyzed, half of them (49%) exposed tobacco messages.
(2) In 49 movies that were exposed tobacco messages,
the number of foreign-language movies (41movies) was
five times as Chinese-language (8 movies). However,
every Chinese-language movie average exposed tobacco
messages 40.13 times, more than foreign movies (23.00
times) as 1.74 times.
Conclusions
There are some important discoveries in 2018, for
example, in the popular 100 movies, there is one out of
every two movies exposed tobacco messages. In addition,
the tobacco messages appear in the G-rated movies that
are suitable for children (13.17 times) are more than the
tobacco messages that appear in the PG12-rated movie
(10.14 times). In particular, the tobacco messages exposed
in Chinese-language movies are more than Hollywood
movies, and also illustrate the phenomenon that young
people are exposed to the risk of smoke, not just Hollywood
movies.
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