Pengaruh Komunikasi Pemasaran Perusahaan terhadap Kesadaran Merek Pelanggan
The purpose of this study is to describe the effect of corporate marketing communications on customer brand awareness. Marketing communications should be done by the company to introduce or notify their products to customers. It can be done when the company introduces new products or products that a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2018-12-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/9789 |