Mi Pueblo Food Center

This case describes a current growth opportunity for Mi Pueblo Food Center, a Hispanic grocery chain with locations throughout the Bay Area, California. The CEO of Mi Pueblo is contemplating opening a new store location in East Palo Alto, CA, which has been without a local, full-service grocery stor...

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Bibliographic Details
Main Authors: Alexis A. Babb, Gregory A. Baker, Courtney N. Robinson, Michael J. Harwood
Format: Article
Language:English
Published: CentMa 2016-04-01
Series:International Journal on Food System Dynamics
Subjects:
Online Access:http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/521