Level of Awareness Regarding Bancassurance and Choice of Insurance Product among Bank Customers in India
The study endeavors to analyze the effect of awareness level regarding bancassurance among the bank customers on choice of Insurance product in India. A primary survey of 552 bank customers, who have purchased bancassurance, reveals the following facts using ordered response Probit analysis: i) r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ala-Too International University
2013-11-01
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| Series: | Eurasian Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://www.ejbe.org/EJBE2013Vol06No12p063-GROVER-BHALLA.pdf |