Analisis Penerapan Relationship Maintenance Strategy Melalui Penggunaan Media Sosial(Studi Pada Twitter Perbankan di Indonesia)
Nowadays, banks are actively using twitter in order to maintain relationships with customers. Unfortunately, the trend of using social media as Relationship Maintenance Strategy (RMS) for the banking industry is not supported by adequate research in the realm of marketing public relation s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Lambung Mangkurat
2016-04-01
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| Series: | JWM: Jurnal Wawasan Manajemen |
| Online Access: | http://jwm.ulm.ac.id/id/index.php/jwm/article/view/44 |