INGRESOS NETOS DEL FRANQUICIADO: UNA SEÑAL PARA ELEGIR FRANQUICIA EN UNA CRISIS

INGRESOS NETOS DEL FRANQUICIADO: UNA SEÑAL PARA ELEGIR FRANQUICIA EN UNA CRISIS

This paper adopts the perspective of Theory of Signals to discuss how someone starting a business as a franchisee for the first time can choose a suitable franchise brand. The aim was to analyze the relationship between certain signals sent by the franchisor and the choice of a franchise brand by th...

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Bibliographic Details
Main Authors: María Esther Calderón Monge, Pilar Angélica Huerta Zavala
Format: Article
Language:English
Published: Fundação Getulio Vargas 2015-10-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Distribution channel
franchising
signaling
panel data
franchisee
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/ingresos_netos_del_franquiciado_una_senal_para_elegir_franquicia_en_una_crisis_2.pdf
Description
Summary:This paper adopts the perspective of Theory of Signals to discuss how someone starting a business as a franchisee for the first time can choose a suitable franchise brand. The aim was to analyze the relationship between certain signals sent by the franchisor and the choice of a franchise brand by the prospective franchisee. Using panel data, we found that the effects of macroeconomic variables in Spain for the 2006-2013 crisis period influenced franchisees’ net income, which thus became a relevant signal in their process of choosing a franchise brand to start a business.
ISSN:0034-7590
2178-938X

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