Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media

Life storytelling projects have become an important means through which public service media institutions such as the Australian Broadcasting Corporation are seeking to foster audience participation and involve particular cohorts in the creation and distribution of broadcast content. This paper cont...

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Main Authors: Sasha Mackay, Elizabeth Heck
Format: Article
Language:English
Published: Ubiquity Press 2015-10-01
Series:Cultural Science
Online Access:https://culturalscience.org/articles/86
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spelling doaj-d21955b4896940afa0a4e2ef857f09c52020-11-24T23:57:52ZengUbiquity PressCultural Science1836-04162015-10-018213114910.5334/csci.8686Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service mediaSasha Mackay0Elizabeth Heck1Queensland University of TechnologyQueensland University of TechnologyLife storytelling projects have become an important means through which public service media institutions such as the Australian Broadcasting Corporation are seeking to foster audience participation and involve particular cohorts in the creation and distribution of broadcast content. This paper contributes to the wider conversation on audience participation within public service media intuitions (PSMs), and focuses on the opportunities and challenges that arise within life storytelling projects that are facilitated by these institutions, and that aim to ‘give voice’ to members of ‘the audience’. In particular, it focuses on two of the Australian Broadcasting Corporation’s current life storytelling projects: ABC Open and Heywire.https://culturalscience.org/articles/86
collection DOAJ
language English
format Article
sources DOAJ
author Sasha Mackay
Elizabeth Heck
spellingShingle Sasha Mackay
Elizabeth Heck
Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media
Cultural Science
author_facet Sasha Mackay
Elizabeth Heck
author_sort Sasha Mackay
title Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media
title_short Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media
title_full Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media
title_fullStr Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media
title_full_unstemmed Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media
title_sort life storytelling at the abc: challenges of ‘giving the audience a voice’ in the context of public service media
publisher Ubiquity Press
series Cultural Science
issn 1836-0416
publishDate 2015-10-01
description Life storytelling projects have become an important means through which public service media institutions such as the Australian Broadcasting Corporation are seeking to foster audience participation and involve particular cohorts in the creation and distribution of broadcast content. This paper contributes to the wider conversation on audience participation within public service media intuitions (PSMs), and focuses on the opportunities and challenges that arise within life storytelling projects that are facilitated by these institutions, and that aim to ‘give voice’ to members of ‘the audience’. In particular, it focuses on two of the Australian Broadcasting Corporation’s current life storytelling projects: ABC Open and Heywire.
url https://culturalscience.org/articles/86
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