Uma nova forma de ver TV: a experiência com second screen

• Main Authors: Celiane Gomes Cândido, Marcos Vinícius Gonçalves
• Format: Article
• Language: English
• Published: Centro Universitário Teresa D'Ávila - UNIFATEA 2017-01-01
• Series: ECCOM
• Subjects: TV; Second screen; Interaction; Mobile devices.
• Online Access: http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1705/1255

This study aims to analyze what are the main features of the experience second screen applied to the TV program, observing how the strategies have been implemented in the programs seeking to add content to invested in a slightly more interactive programming, exploring the features of the second screen and featuring an additional of their contents online, on tablets, smartphones and all digital platforms. With the growth of consumer mobile devices and the Internet expansion in Brazil the experience of watching television programs is changing more and more. Most Internet users watch TV while surfing and this has become a growing trend among viewers. So this transformation in the habit of consuming TV directly influence all over the television landscape in Brazil, so they are being re-thought strategies and ways for the TV build a more complete experience, interactive and engaging viewers. So all this change will have consequences in all stages of the television process, from designing the consumer program properly and so it is necessary a new understanding of how to create and produce content, fitness for this current reality in improvement phase .