City marketing: key dimensions of a good living city

• Main Authors: Simone Beatriz Nunes Ceretta, Lurdes Marlene Seide Froemming
• Format: Article
• Language: Portuguese
• Published: Centro Federal de Educação Tecnológica Celso Suckow da Fonseca 2015-12-01
• Series: Revista Produção e Desenvolvimento
• Subjects: Bem viver; Atributos; Cidades.
• Online Access: http://revistas.cefet-rj.br/index.php/producaoedesenvolvimento/article/view/107

This article aims to present the results of exploratory research focused on identifying factors that people prioritize when choosing a city of good living. Cities are given in the beginning of the flowering of civilization, with the first urban settlements. Being city carry a status although urban acquires different meanings attached to the imagination of its inhabitants. The city is a space created by man that gives you a number of benefits in many ways: economic, social and feelings of urban living. Thus, governs the movement of cities of the good life. In this context that leads this research, using as a means of data collection in the survey method. The results identify attributes valued by segments of society identified in different forms of roles, namely: residents, students, workers, investors and visitors. The papers sometimes the unitary dimension in other multipurpose point so interesting ambitions of citizens to define their priorities.