The Search of Data Association Rules of New Undergraduate Students to Develop the Online Curricular Public Relations System

• Main Author: Anan Pinate
• Format: Article
• Language: Thai
• Published: Mahasarakham University 2019-06-01
• Series: Warasan Witthayasat Lae Theknoloyi Mahawitthayalai Mahasarakham
• Subjects: association rule; online curricular public relations
• Online Access: http://journal.msu.ac.th/upload/articles/article2485_18585.pdf

In each year, there are many students who are interested in the selection recruitment to study for a bachelor degree of Mahasarakham University. Thus, information about the curriculum is essential for those who require more admission details. A problem of curricular public relations is the numbers of documents (public relations brochures) for promoting the curriculum to a large number of students applying for the university was limited, but the production level of documents was too low and inadequate for promoting the curriculum in each year. This research has shown by use Association Rules technique by searching for the model from the information data of new undergraduate students’ enrollment which was the data input in the experiment and getting the acquired model to be improved as the online curricular public relations model. The research found that the most effective factors for students in selecting the fields of study were parents’ annual income, the parents’ occupations, and the cause factor to study in Mahasarakham university subsequently. The researcher also managed to use the improved model as the online curricular public relations system.