SOCIAL NETWORK ADVERTISING CAMPAIGNS: TOOLS FOR INCREASING EFFICIENCY
The article summarizes the concept of advertising effectiveness in the light of recent marketing trends. The features of running advertising campaigns on social networks Facebook and Instagram are considered. Targeting audience segmentation prerequisites for targeting is explored. The main factors (...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Черкаський державний технологічний університет
2019-12-01
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| Series: | Збірник наукових праць Черкаського державного технологічного університету: Серія: Економічні науки |
| Subjects: | |
| Online Access: | http://ven.chdtu.edu.ua/article/view/187529 |