Psychological and emotional methods of affecting consumers’ behavior: generalization of experience
In modern economic conditions with the development of trade, intensifying of competition and strengthening of general informative pressure on a man, the efficiency of traditional methods of stimulation of sales (in particular, discounts, bonuses, gifts, free concomitant services, price methods and e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr State Technological University
2015-09-01
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| Series: | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
| Subjects: | |
| Online Access: | http://ven.ztu.edu.ua/article/view/56205 |