Tomada de decisão mediante os impactos da turbulência nas convergências tecnológicas no mercado de telefonias móveis: um estudo à luz da estabilidade dinâmica

• Main Authors: Rodrigo Araújo Pereira, Marcos Sobral Ribeiro, David Bianchini
• Format: Article
• Language: Portuguese
• Published: Universidade Nove de Julho 2014-01-01
• Series: Exacta
• Online Access: http://www.redalyc.org/articulo.oa?id=81031548008

This study seeks to identify and analyze the impacts of decision-oriented innovation strategies on the decision-making process of mobile telephony companies, specifically the effects resulting from the digital convergence of processing technologies and the means of transmitting voice and data. By analyzing changes in the business environment of mobile telephony companies, it is possible to identify the most appropriate strategic model to meet the needs of these organizations. In order to achieve this goal, we employed, as methods for conducting research, scientifically known-and-proven models, among which those of the value chain and of dynamic stability, in order to define requirements for obtaining strategic competitiveness.