Neural Correlates of Consumer Buying Motivations: A 7T functional Magnetic Resonance Imaging (fMRI) Study

Neural Correlates of Consumer Buying Motivations: A 7T functional Magnetic Resonance Imaging (fMRI) Study

Consumer buying motivations can be distinguished into three categories: functional, experiential, or symbolic motivations (Keller, 1993). Although prior neuroimaging studies have examined the neural substrates which enable these motivations, direct comparisons between these three types of consumer m...

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Bibliographic Details
Main Authors: Adam M. Goodman, Yun Wang, Wi-Suk Kwon, Sang-Eun Byun, Jeffrey S. Katz, Gopikrishna Deshpande
Format: Article
Language:English
Published: Frontiers Media S.A. 2017-09-01
Series:Frontiers in Neuroscience
Subjects:
consumer
motivation
decision
fmri
prefrontal cortex
Online Access:http://journal.frontiersin.org/article/10.3389/fnins.2017.00512/full

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