Analysis of Strawberry Farmer’s Satisfaction for Utilization of “X” Fungicide in Pandanrejo Village, Batu City

• Main Authors: Baskoro Aji Prihatmojo, Ratya Anindita
• Format: Article
• Language: English
• Published: University of Brawijaya 2018-01-01
• Series: Habitat
• Subjects: farmers satisfaction; logistic regression; Customer Satisfaction Index
• Online Access: http://habitat.ub.ac.id/index.php/habitat/article/view/301
• ISSN: 0853-5167; 2338-2007

The objective of this research are to understand some factors that are affecting strawberry farmers satisfaction in utilization of ”X” fungicide and the level of farmer satisfaction. The location of this research in Pandanrejo Village, Batu City with 50 respndents. The method which was used in this research are decriptive statistics, Logistic Regression, and Customer Satisfaction Index (CSI). Measuring factors that affect satisfaction used four dummy variables, such as education level, group refference, training experience, and information source. And then to measure the level of satisfaction used variable of product attributes such as variety of product size, composition, expire date, procedure, permite of distribution, product availability, benefit, product information, completeness, rate of extermination ,and price. The result of logistic regression that group reference and source information are affecting the satisfaction of strawberry farmer. The obtained result of Customer Satisfaction Index method got 73,43% which means that strawberry farmer are satisfied with fungicide “X”.