O Ethos da Marca: Análise da Publicidade no Processo de Construção das Marcas Contemporâneas

O Ethos da Marca: Análise da Publicidade no Processo de Construção das Marcas Contemporâneas

In the perspective of discourse analysis, this article intends to understand the phenomenon of contemporary brands from the concepts of ethos and scene of enunciation that are present in advertising discourse of brands. Thus, from the analysis of two Claro Operator´s advertisements, the text discuss...

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Bibliographic Details
Main Authors: Nelson Soares Pereira Junior, Adriana Pedreira Telles
Format: Article
Language:English
Published: Centro Universitário Teresa D'Ávila - UNIFATEA 2017-07-01
Series:ECCOM
Subjects:
Ethos
discourse analysis
advertising
brands
enunciation scene
Online Access:http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1903/1371

Internet

http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1903/1371

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