Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing country. For this purpose, a self-administered survey was conducted on 408 people living in Erzurum city, North-Eastern Turkey. The data of...

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Bibliographic Details
Main Authors: Kemal Çelik, Erkan Oktay, Muhsin Doğan Ebül, Ömer Özhancı
Format: Article
Language:English
Published: Sciendo 2015-09-01
Series:Management şi Marketing
Subjects:
Online Access:http://www.degruyter.com/view/j/mmcks.2015.10.issue-2/mmcks-2015-0012/mmcks-2015-0012.xml?format=INT

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