Factors influencing consumers’ light commercial vehicle purchase intention in a developing country
The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing country. For this purpose, a self-administered survey was conducted on 408 people living in Erzurum city, North-Eastern Turkey. The data of...
Main Authors: | Kemal Çelik, Erkan Oktay, Muhsin Doğan Ebül, Ömer Özhancı |
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Format: | Article |
Language: | English |
Published: |
Sciendo
2015-09-01
|
Series: | Management şi Marketing |
Subjects: | |
Online Access: | http://www.degruyter.com/view/j/mmcks.2015.10.issue-2/mmcks-2015-0012/mmcks-2015-0012.xml?format=INT |
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