Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

• Main Authors: Kemal Çelik, Erkan Oktay, Muhsin Doğan Ebül, Ömer Özhancı
• Format: Article
• Language: English
• Published: Sciendo 2015-09-01
• Series: Management şi Marketing
• Subjects: consumer; demand; light commercial vehicle; logistic regression; Turkey
• Online Access: http://www.degruyter.com/view/j/mmcks.2015.10.issue-2/mmcks-2015-0012/mmcks-2015-0012.xml?format=INT

The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing country. For this purpose, a self-administered survey was conducted on 408 people living in Erzurum city, North-Eastern Turkey. The data of the survey was analyzed using binary logistic regression model due to the discrete and categorical nature of the dependent variable. Results revealed that gender, age, monthly income, household size, type of driving license, type of fuel, a significant increase in the monthly income, and costs of having SRC-K licenses were significant determinants of consumers’ light commercial vehicle demand. Whilst consumers’ automotive demand has been extensively studied, little research has been concentrated on light commercial vehicle demand. In this respect, the outcome of this study may provide valuable insights for the existing consumer demand literature in terms of light commercial vehicle purchase intention