Editorial

Editorial

Bibliographic Details
Main Author:	Kozinets Robert V.
Format:	Article
Language:	English
Published:	Sciendo 2014-11-01
Series:	GfK Marketing Intelligence Review
Subjects:	Social Brand Engagment
Online Access:	http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0090/gfkmir-2014-0090.xml?format=INT

Similar Items

Social Brand Engagement: A New Idea
by: Kozinets Robert V.
Published: (2014-11-01)

Lost in Translation: The Social Shaping of Marketing Messaging
by: Kozinets Robert V., et al.
Published: (2014-11-01)

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
by: Algharabat, A., et al.
Published: (2019)

The Impact of Stiamuli Associated with the Brand on Brand Loyalty in Social Media
by: Fatemeh Yavarigohar, et al.
Published: (2019-07-01)

Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web
by: Deighton John, et al.
Published: (2014-11-01)

Creating Sustainable Digital Experiences
by: Kozinets Robert V.
Published: (2014-11-01)

Effect of brand communities on consumer engagement and trust
by: Jeanine Niyonkomezi, et al.
Published: (2020-07-01)

How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism
by: Cindy Suwandhi, et al.
Published: (2018-01-01)

DETERMINANTS OF BRAND AUTHENTICITY OF HIGH QUALITY APPAREL INDUSTRY IN DEVELOPING COUNTRY: A MODERATING EFFECT OF ENTREPRENEURIAL
by: Muhammad Raza, et al.
Published: (2020-09-01)

The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
by: Khoirina Kencana Ningrum, et al.
Published: (2021-08-01)

Luxury brands: Awareness and image and its influence on loyalty and engagement
by: Valentín Gallart-Camahort, et al.
Published: (2021-10-01)

The role of product involvement and sensory brand experience on customer engagement behaviour
by: Fernandez Tello de Meneses, Juan Pablo
Published: (2014)

Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”
by: Kozinets Robert V., et al.
Published: (2014-11-01)

Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty
by: L.A. Wibowo, et al.
Published: (2019-11-01)

WORD OF MOUTH ON SOCIAL MEDIA
by: Ana Raluca CHIOSA
Published: (2014-12-01)

The Members Engagement of Health-Oriented Brand Communities in Iranian Social Networks: Developing Suitable Content Strategy
by: kianoush Nazari Ameleh, et al.
Published: (2019-11-01)

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community
by: Abdul Bashiru Jibril, et al.
Published: (2019-01-01)

The Links Between Social Motivational Engagements, Brand Community Commitment and Repurchase Intention Across Online Brand Communities
by: Ramūnas Časas, et al.
Published: (2019-09-01)

Online Brand Experience: Drivers and Consequences
by: Luki Adiati Pratomo, et al.
Published: (2018-09-01)

Developing Brand Relationship Quality through Online Brand Communities
by: Zoia Khan (Corresponding author)
Published: (2017-01-01)

Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement
by: Ojala, Aleksi, et al.
Published: (2020)

Linking FOMO and Smartphone Use to Social Media Brand Communities
by: Oseyenbhin Sunday Osemeahon, et al.
Published: (2020-03-01)

Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar
by: Brian Garda Muchardie, et al.
Published: (2016-05-01)

Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media
by: Rojas Civic, Maria
Published: (2015)

Participatory Culture: From Co-Creating Brand Meaning to Changing the World
by: Jenkins Henry
Published: (2014-11-01)

Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective
by: Liguo Lou, et al.
Published: (2021-05-01)

Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics
by: Jintang Wang, et al.
Published: (2019-08-01)

Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry
by: Olga Kolomiiets, et al.
Published: (2018-09-01)

How to convert Millennial consumers to brand evangelists through social media micro-influencers
by: Kanyawee Pornsrimate, et al.
Published: (2021-04-01)

Antecedents and Consequences of Brand Love with Moderated By Memories
by: Rahmawati Azizah MT
Published: (2019-04-01)

The Effects of Marketing Related Activities on Brand Equity through Facebook
by: Shahzad Khan Durrani, et al.
Published: (2021-09-01)

Investigating the relationship between corporate brand personality and employee brand commitment
by: Carter, Liam Leslie
Published: (2013)

Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan
by: Kashif Farhat, et al.
Published: (2020-03-01)

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
by: Raouf Ahmad Rather, et al.
Published: (2018-12-01)

Employer branding and employee engagement of furniture retailer in Klang Valley
by: Hashim Raemah Abdullah, et al.
Published: (2018-01-01)

The relationship between employee perceptions of a corporate brand and employee engagement
by: Mann, Candice Jorde
Published: (2013)

THE USE OF COMPETITION AS A COMMUNICATION STRATEGY (To Increase Engagement as a Form of Brand Awareness about Local Skateboarding Shoes in Jabodetabek Area)
by: Florenzia Shafira Esmeralda Riswanto, et al.
Published: (2020-09-01)

The Millennials Luxury Brand Engagement on Social Media: A Comparative Study of Brazilians and Italians
by: Melissa Akemi Casagrande Yamawaki, et al.
Published: (2019-01-01)

SOCIAL MEDIA AND ITS EFFECTS ON THE GROWTH OF BUSINESSES
by: POP Anamaria-Mirabela, et al.
Published: (2020-12-01)

Branded entertainment: los contenidos de entretenimiento como herramienta de comunicación de marketing. Un estudio de su situación actual en España
by: J de Aguilera-Moyano, et al.
Published: (2015-09-01)