Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional

Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional

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<p class="AbstractTitle"><em>The purpose of this research is to analyze the role of product differentiation and emotional value on consumer loyalty in Lazada Indonesia. The sample in this study amounted to 150 students of the Faculty of Economics and Business, Universitas Pendi...

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Bibliographic Details
Main Authors: Dita Amanah, Dedy Ansari Harahap
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Sumatera Utara 2019-10-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
customer loyalty, emotional value, lazada, product differentiation
Online Access:http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/2991

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