Online shopping: Factors that affect consumer purchasing behaviour
The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these criteri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311975.2018.1535751 |