General Audience Engagement With Antismoking Public Health Messages Across Multiple Social Media Sites: Comparative Analysis

General Audience Engagement With Antismoking Public Health Messages Across Multiple Social Media Sites: Comparative Analysis

BackgroundPublic health organizations have begun to use social media to increase awareness of health harm and positively improve health behavior. Little is known about effective strategies to disseminate health education messages digitally and ultimately achieve optimal audie...

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Bibliographic Details
Main Authors: Reuter, Katja, Wilson, Melissa L, Moran, Meghan, Le, NamQuyen, Angyan, Praveen, Majmundar, Anuja, Kaiser, Elsi M, Unger, Jennifer B
Format: Article
Language:English
Published: JMIR Publications 2021-02-01
Series:JMIR Public Health and Surveillance
Online Access:http://publichealth.jmir.org/2021/2/e24429/

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