Risk management and insurance: a missing link in marketing thought and practice

Bibliographic Details
Main Author: Odo Cosmas Ogobuchi
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-03-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3898/im_en_2011_01_Odo.pdf