The Impact of Social Media Technologies on Supplier and Customer Relationship Management: An Empirical Analysis in the U.S.
Social media has received considerable research attention in various academic disciplines but is still in its infancy in operations management. In particular, the existing literature does not provide sufficient empirical evidence on how social media technologies affect a company's supply chain...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9285256/ |