Portrayals of branded soft drinks in popular American movies: a content analysis
<p>Abstract</p> <p>Background</p> <p>This study examines the portrayals of soft drinks in popular American movies as a potential vehicle for global marketing and an indicator of covert product placement.</p> <p>Methods</p> <p>We conducted a conte...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2006-03-01
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| Series: | International Journal of Behavioral Nutrition and Physical Activity |
| Online Access: | http://www.ijbnpa.org/content/3/1/4 |
