Gestão de informações da concorrência e orientação estratégica

Gestão de informações da concorrência e orientação estratégica

Este artigo tem por objetivos apresentar o relacionamento do sistema de informações de marketing (SIM) com a estratégia de orientação para o mercado e, ainda, aprofundar a discussão acerca da gestão das informações relacionadas à concorrência, pouco explorada, sobretudo, quanto à sua operacionalizaç...

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Bibliographic Details
Main Authors:	Braulio Oliveira, Juliana de Araújo Pereira, Josimeire Pessoa de Queiroz
Format:	Article
Language:	Portuguese
Published:	Universidade Federal de Minas Gerais, Escola de Ciência da Informação
Series:	Perspectivas em Ciência da Informação
Subjects:	Marketing information systems Market orientation Competitor information
Online Access:	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1413-99362012000200009&lng=en&tlng=en

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