Représentations du sida dans les discours médiatiques à Madagascar

• Main Author: Karine Blanchon
• Format: Article
• Language: fra
• Published: Société Française de Sciences de l’Information et de la Communication 2015-01-01
• Series: Revue Française des Sciences de l’Information et de la Communication
• Subjects: Madagascar; AIDS; cultural semiotics; media; representation
• Online Access: http://journals.openedition.org/rfsic/1375

This article raises a current situation of AIDS prevention in Madagascar, resting on the analysis of the discourses on this disease in the print media and two Malagasy movies. The analysis of these discourses highlights the cultural representations and the « myths » of this pandemic in Madagascar in order to determine how these representations are taken into account in the elaboration of the prevention messages and in the public health policies.