A Contemporary Approach For Strategic Management in Tourism Sector: PESTEL Analysis on The City Muğla, Turkey
The scope of the present study is to estimate the influence of the PESTEL dimensions (political, economic, social, technological, environmental and legal) on the tourism sector in Muğla, Turkey. For this purpose, a research has been carried out on the top managers of three, four and five-star hot...
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| Format: | Article |
| Language: | English |
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Isarder
2018-06-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://isarder.org/2018/vol.10_issue.2_article32_full_text.pdf |
| Summary: | The scope of the present study is to estimate the influence of the PESTEL
dimensions (political, economic, social, technological, environmental and legal) on the
tourism sector in Muğla, Turkey. For this purpose, a research has been carried out on
the top managers of three, four and five-star hotels operating in Muğla, Turkey. The
datum provided from 150 business top managers have been included to the analysis of
the research. As a result of the analysis done, legal factors (consumer and labor law)
were estimated by the participant managers as the most important whereas social factors
(demographic structure of the population and cultural attitudes) were of the least
importance for the development of tourism sector in Muğla, Turkey. Another result was
that more educated participants gave greater importance to all these factors than their
less educated counterparts. |
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| ISSN: | 1309-0712 1309-0712 |