RESEARCH ON WINE PRODUCERS IN SOUTH CENTRAL REGION OF BULGARIA

• Main Author: P. Midova
• Format: Article
• Language: English
• Published: Trakia University 2020-12-01
• Series: Trakia Journal of Sciences
• Subjects: wine producers in the south central region of bulgaria; net sales revenue; relative market share of wine producers; net sales revenues per employee
• Online Access: http://tru.uni-sz.bg/tsj/TJS%20-%20Suppl.1,%20Vol.18,%202020/90_P.Midova.pdf

The interest in the subsector Wine production is caused, on the one hand, by the growing competition and the rapidly developing world market of wine products, characterised by an increase in consumption and export. On the other hand, the interest in the market continues to grow due to the importance of the subsector for our country. The main objective of this paper is to study the leading winemakers in the South Central Region of Bulgaria. In this regard, some indicators for the activity of the studied 15 wine production enterprises are derived. In particular, three leading market criteria are covered - net sales revenue, sales revenue per employee and relative market share. Based on an analysis of market indicators, conclusions are drawn and trends for the development of wine production in the studied region are presented.